Silencio Art Basel After-Party Staffed by VFD
Legendary Parisian nightclub Silencio recently partnered with DACRA, the revered innovative real-estate company that uses art, architecture, design and cultural programming to build creative international destinations. To celebrate this collaboration, these two powerhouses facilitated a launch party hosted by none other than design connoisseur and Hip-Hip/R&B superstar, Pharrell Williams. The revered creative force in the entertainment industry teamed up with contemporary Japanese artist, Takashi Murakami and the two welcomed in 2,000 guests to what was the most anticipated Art Basel afterparty of the night.
Located in Miami’s incomparable Design District, the Silencio afterparty was hosted on the rooftop of the Garden Building and sponsored by Grey Goose Vodka. Attendees worthy of mention were Diddy who arrived with Pharrell as well as Obey’s creator and street-art legend, Shepard Fairey. Many of Takashi’s characters roamed the party taking pictures with guests while the crowd enjoyed sounds by DJ Mike.
With no surprise, VFD Marketing was responsible for Tuesday night’s event staffing to meet the expectations for a party of this caliber. Pharrell erupted the crowd with performances of Robin Thicke’s “Blurred Lines” and Daft Punk’s “Get Lucky” in which a massive conga line ensued. Takashi Murakami was dressed as one of his famous characters and was seen dancing during the performances next to Diddy. Murakami and Pharrell have collaborated on projects in the past but as a testament to the incredibly successful 2013 these two have had, curating a Basel party this historic only seemed appropriate.
Article by John Reinhardt
About VFD Models: VFD Models is a full service modeling agency that specializes in providing high-end models for all of your promotional, trade show, event marketing and staffing needs. We represent the finest talent in Miami, New York, Los Angeles, Chicago, Atlanta, Las Vegas and Dallas with experience in working with the world’s leading brands.
About Javelin: Javelin is an experiential marketing agency that delivers research-based strategy, 360 creative, and peace-of-mind logistical execution. Every Javelin program is designed to change perceptions, behavior and brand affinity. For more information, please visit javelinexperiential.com/