Customer Acquisition Techniques For The Modern Business

June 19, 2015

In our digital age, customer acquisition is much different than it used to be. Sales cold calling has been replaced by online marketing techniques geared to nurture potential clients rather than just sell to them.

With the use of social media, people can get quality content and information out through different channels, providing potential customers with an idea of your brand and values. Since people process information differently, it’s important to take advantage of video and written content so that you hit your entire target demographic.

Street teams are popular on a grassroots level. They’re the ones who work for the company behind the scenes and either promote your brand online or offline (in the streets). If you have great and passionate people representing your brand, you’ll be able to benefit from street team marketing.

Convention marketing is still a popular trend. This is the place where people who are looking for you will find you. Not only do you give people the ability to meet your company, but they also get a hands on experience with your product. Add some great articulate models and you have a recipe for success. If you do a convention right, people will remember you. And by using social media and content marketing on the front and back ends, you can build relationships and stay in contact with potential leads.

VFD Models are approachable, friendly, outgoing and have experience representing top brands across the country. These are the traits to look for when hiring promotional models for a convention. You only want the best representing your company.