Face-To-Face Still The Name Of The Game

April 28, 2016

If you haven’t noticed, our lives have gone digital. Social media makes it easy to market your brand across the world. However, in sales, face-to-face marketing is still key when it comes to building lasting relationships.

When business and consumers buy bigger things like software or more expensive technologies, they are agreeing to more of a commitment financially. Such big purchases often involve changes within organizations as well. Sales cycles are a process, and meeting potential clients at trade shows is a key to success. You will often find these leads at trade shows.

Trade shows and conventions give you a snapshot of what your industry looks like and who your buyers are. A social media campaign is always necessary, but this should never take the place of face-to-face marketing. They compliment each other, just like promotional models compliment a company’s trade show experience.

VFD Marketing is a Miami based marketing agency that specializes in trade show models, SEO, and graphic design services.