Fox Business Discusses Ronda Rousey Marketing Impact with VFD

February 17, 2016

With the announcement that Ronda Rousey will grace one of the three covers for SI’s latest swimsuit edition, she is proving that her brand extends farther than that of the UFC landscape.

With numerous endorsement deals, film roles, and sponsorships in tow, Rousey’s diversified marketability has shaped her into a household name, similar to athletes before her.

Fox Business recently discussed this monumental moment with the leading UFC marketing agency, VFD Marketing.