Holly Holm Working With Jon Jones, Reebok Causing Fighters To Lose Sponsorship Opportunities
Holly Holm has an almost impossible task in front of her, facing Ronda Rousey at UFC 193 in Australia. However, she has been working with Jon Jones at Jackson-Winkeljohn in Albuquerque. If there’s anyone who can lead Holm to the promised land, it’s definitely that camp with the aid of Jones. He was a key addition to Andrei Arlovski’s training for his last fight.
This Saturday at UFC 191, Demetrious Johnson will step into the Octagon without an Xbox sponsorship on his fight kit due to Reebok’s exclusive partnership with the UFC. Companies such as Xbox put a premium on television exposure, and without their logo on PPV or the Fox stations, it’s a tough sell. Look for companies to get involved with UFC fighters in new and creative ways, allowing them to reap the benefits of their investments.
Johnson takes on John Dodson in the main event of UFC 191 in Las Vegas. You can watch the fight on PPV at 10pm ET and catch the preliminary fights on Fox Sports 1 at 8pm ET.
VFD, a Miami based sports marketing agency, gives brands the opportunity to capitalize on the growing popularity of MMA and the UFC.