Jordan Spieth Takes U.S. Open, Has Huge Return For Sponsors
Jordan Spieth won the 2015 U.S. Open this past Sunday at Chambers Bay, a challenging links style golf course that had the players complaining about the greens. Fox televised the event for the first installment of their recent 12-year rights purchase, and they got quite the story out of it.
There has been an issue with golf in recent years. The decline of Tiger Woods has killed ratings because there were no other reasons to really tune in. Rory McIlroy changed that and now so has Jordan Spieth. An American youth infusion is just what the doctor ordered, even though Dustin Johnson missed that short putt on 18 to lose.
Spieth has now won the Master’s and the U.S. Open this year, and is hot on the heels of number one golfer in the world Rory McIlroy. This is the answer that people have been waiting for: A rivalry in an uncertain Tiger era that keeps people investing their time and money in a fun product. VFD connects brands with top athletes across all sports. Sports marketing is what the U.S. Open is all about. That’s why Fox spent all that money for the television rights, and companies spend a lot of money to put their name on golfers and all over the course. As Jordan Spieth chases history, the world will be watching.