Logitech Rebrands as Logi; Unveils New Logo

July 8, 2015

If you have ever bought a keyboard or a spare computer mouse, there's a good chance you have purchased a Logitech product before. The California-based tech company has just completed a rebrand and logo change, impacting how they look, and what they are called, which is a rare thing to do for a company this large.

Logitech has dropped the "tech" from its name, probably due to its ubiquitous nature, and is now simply known as "Logi".

Logi's new logo is a much cleaner and crisp design, which is a welcome transition from Logitech's old logo, which has always been in a perpetual battle with GoDaddy as the most 90's tech logo possible. 

It will be interesting to see how Logi rolls out its new logo and brand identity, as they are beginning to increase their presence in other tech peripherals such as speakers. 

To learn more about how VFD Marketing can help your business perform a rebrand or logo change, contact us today.