Marketing Techniques For The Modern Business

October 6, 2015

In the digital age, customer acquisition is much different than it used to be. Sales cold calling has been replaced by online marketing techniques geared to nurture potential clients rather than just make a quick sale.

Social media is the first and obvious technique. With the use of social media channels such as Facebook, Twitter and Instagram, companies can push quality content and information to different target audiences, providing potential customers with an idea of their brand image and values. Since people process information differently, it’s important to take advantage of video and written content.

Street teams are popular on a grassroots level. They’re the ones who work on behalf of your company behind the scenes and either promote your brand online or offline (in the streets). If you have great and passionate people representing your brand, you’ll be able to benefit from street team marketing.

Convention marketing is very popular. This is where people who are looking for your company will find you. Not only do you give people the ability to meet your company, but they also get hands on experience with your product. Add some great articulate models and you have a recipe for success. If you do a convention right, people will remember you. And by using social media and content marketing on the front and back ends, you can build relationships and stay in contact with potential leads.

VFD Marketing creates events and booth experiences for brands that leave indelible memories in the minds of those who attend. A company is a living, breathing animal of its own, so build that brand and show it off.