Sponsorships Aplenty At X Games Aspen 2016
The X Games is growing year after year. You can look at the top tier companies committing dollars to the event as proof. X Games sponsorships are only getting bigger.
New sponsors this year include Coors Light who will sponsor the Men’s and Women’s Skier X. Other new sponsors include AT&T, Intel and LifeProof, the number one selling waterproof smartphone case. All these brands are going to take advantage of not only the tech savvy crowd, but also the myriad activation opportunities that the X Games affords.
Returning official sponsors include America’s Navy, GoPro, Harley-Davidson, Jeep and Monster Energy. Other sponsors include Oakley, Polaris, Skype and Xbox. There is no lack of company star power on this list. Check out all the sponsors official capacities here.
X Games marketing is on the radar of top companies and exposure is growing exponentially. VFD finds sports activation opportunities at a tremendous value to organizations and this will be made clear again at X Games Aspen. Be it a great GoPro camera athlete shot or big brands like Coors Light and AT&T joining the party, there is great upside for any company wanting to get involved with action sports.