Why Meeting People Is Still Important
We live in a digital world. You can market across the globe using social media with the touch of a button. However, in sales, face-to-face marketing is still important when it comes to trust.
Buying bigger things like software or technologies takes more of a commitment financially and often involves change within an organization. These sales cycles are a process, and the trade show is part of that process. You will often find these leads at a tradeshow or convention as long as you have a good strategy.
Trade shows and conventions give you a snapshot of what your industry looks like and who your buyers are. A social media campaign is always necessary, but this should never take the place of face-to-face marketing. They compliment each other, just like promotional models compliment a company’s trade show experience.
VFD Models creates events and convention experiences for brands that leave indelible memories in the minds of those who attend.