Interview with VFD Marketing Partner Elie Deshe by MMA Mania

February 26, 2013

The topics of management and sponsorships are always attracting attention from fans and the media alike. Fans want to know who (and how) supports their heroes, while the media are constantly trying to get a more in-depth idea of what’s going on ‘behind the scenes’.

So what makes VFD Marketing such an interesting case for discussion? VFD Sports is an integrated part of VFD Marketing, alongside VFD Models and VFD Media. This unique combination allows us to present extraordinary marketing opportunities to our clients. VFD Marketing is truly a full service agency.’s Brian Hemminger interviewed VFD Marketing partner Elie Deshe about everything related to the business aspect of MMA. It is a two part interview, with the first part being posted yesterday on the front page of

Brian Hemminger ( Let's start with the basics, the things you do for fighters that they would have trouble doing on their own.

Elie Deshe: Myself and my partner John Fosco at VFD Marketing, we're basically a hybrid agency where in addition to fighters, we work with companies as their marketing arm into the sport. Other agencies focus on managing fighters but in terms of what we do for them, it can range from obviously negotiating with the UFC, getting their fights done and all their deals, but also behind-the-scenes stuff. There's tax preparation, translators when they need it, all the media requests, interviews, photos, websites, facebook. Everything you can think of that they do. What really separates from good agents and not-so-good agents is the ability to bring in sponsorship dollars for their clients.

Read the full article here, and please ‘Like’ VFD Marketing on Facebook at /VFDMarketing.