MusclePharm And Cleveland Cavaliers To Partner

April 28, 2015

It’s officially Crunch Time in Cleveland and we don’t just mean the beginning of the second round of their playoff quest. MusclePharm’s high protein Combat Crunch bar will be the presenting sponsor of “Fourth Quarter Combat Crunch Time,” a key moment during the fourth quarter at Quicken Loans Arena when the fans are expected to kick it up a notch for their home Cavaliers.


Crunch Time at the Q (Quicken Loans Arena) will take place during the remaining 2015 playoffs through the 2017-18 season. VFD finds sports activation opportunities at a tremendous value to organizations. The partnership between MusclePharm, a top sports nutrition company, the Cleveland Cavaliers, a top NBA team and home of Lebron James, a top NBA attraction, is a great fit.

The partnership will extend to Quicken Loans Arena and the other Cleveland Cavaliers’ properties including the Cleveland Gladiators (Arena Football), the Lake Erie Monsters (AHL), and the Canton Charge (NBA D-League). The Gladiators will have a “Combat Crunch of the Game.”

It’s Crunch Time for the Cavs and MusclePharm. The Cleveland Cavaliers are close to the favorites to win the NBA title this year. Hopefully LeBron’s homecoming turns into a victory for the Cav and MusclePharm families.