Phil Hellmuth Wins 14th Gold Bracelet At WSOP

June 19, 2015

Yes it’s that time of year again when the top poker players migrate to the Rio All-Suite Hotel & Casino in Las Vegas for the 46th Annual World Series of Poker. If you thought that it was just one $10,000 buy-in tournament, then you’re missing out. It’s actually a six-week poker roller coaster with 68 events and 68 opportunities for someone to win that coveted gold bracelet.

One man in history has been better than the rest when it comes to this historic event, and that is the Poker Brat himself, Phil Hellmuth, who just won his record 14th gold bracelet. While some question his whiny attitude, when it comes to the numbers, he’s simply the best. Even since the poker boom, with participant numbers increasing drastically, Hellmuth has continued winning, and that is an amazing feat.

This year they will have a high roller for ONE DROP, an event curated by CEO of Cirque du Soleil Guy Laliberté, who is a poker enthusiast and philanthropist. Every other year, the buy in for the event is $1 million. This year the buy in is $111,111, with $11,111 of each entry going to the ONE DROP Foundation, whose goal is to provide water access to everyone in the world.

VFD finds sports activation opportunities at events like the WSOP at a tremendous value to organizations. Brands continue to take advantage of the WSOP as part of their marketing initiatives. With entry numbers staying high, live streaming available throughout the event, heavy foot traffic in the casino and syndicated ESPN coverage, companies are still getting a lot of bang for their buck.