VFD Marketing Client MusclePharm Renews Partnership with UFC

December 4, 2013

U.S. based sports nutrition powerhouse and VFD Marketing exclusive client MusclePharm, has recently renewed a long-term partnership deal with the Ultimate Fighting Championship.  MusclePharm first signed on to be the official nutritional supplement provider for the UFC in 2011 and the recently renewed deal is a testament to what will be an enduring relationship henceforth. As part of the deal, not only will MusclePharm have access to branding in the UFC Octagon, but also exposure during a variety of UFC programming elements such as Pay-Per-View, national broadcasts and digital platforms.


In regards to the deal, “Musclepharm has a long history with us and we’re excited to continue our partnership,” said UFC President Dana White. “It represents our commitment to growing MMA around the world.”  As one of the most active and influential brands in the UFC space, MusclePharm works exclusively with VFD Marketing to sponsored over 100 UFC athletes including MMA legends like Clay Guida, Jon Jones, Travis Browne and many others. Many of the MusclePharm sponsored athletes have even trained at the company’s 30,000 square foot Sports Science Center in Denver, Colorado to give an idea of how influential this brand has become in and out of the Octagon.

"MusclePharm's cutting-edge products are scientifically formulated to measure up to the needs of UFC athletes so it's the ideal collaboration," said Jeremy DeLuca, president of Sales and Marketing at MusclePharm. "MMA is an area that fits our brand and partnering with the UFC allows us to reach a demographic that shares our passion for fitness and performance."