VFD Sports Marketing Welcomes UFC Lightweight Champion Ben Henderson to MusclePharm

April 30, 2013

UFC Lightweight champion Ben Henderson rose to stardom in 2012 with a series of high profile victories inside the Octagon. Henderson has defended his title three consecutive times, and is now widely regarded as one of the top MMA athletes on the planet, regardless of weight division.


That’s exactly why MusclePharm have Ben Henderson as their latest induction to Team MP, which already includes top-name athletes such as Colin Kaepernick, Mike Vick, Eric Decker, Quade Cooper and VFD’s own Clay Guida.


Ben Henderson will represent MP inside the UFC Octagon on rear center of his shorts and the introduction banner up until April 2014. Henderson will also serve as a product spokesman for MusclePharm in related advertisements and other media products, as well as during fitness and UFC Fan Expos.


VFD Sports Marketing played an important role in securing the deal between Ben Henderson and MusclePharm. Founding partner John Fosco shared thoughts about the deal:


“VFD Marketing is absolutely thrilled to participate in another groundbreaking endorsement deal with MusclePharm. Ben Henderson exemplifies the MusclePharm brand with his chiseled physique, relentless work ethic and positive attitude. We could not think of a better fit for MusclePharm than the incredibly dominant UFC lightweight champion - Ben "Smooth" Henderson. MusclePharm and Ben have one huge characteristic in common, when it comes to future success, the sky is clearly the limit.”


VFD Sports Marketing would like to congratulate MusclePharm for another high profile acquisition. VFD Sports Marketing is proud to be a key partner in MP’s marketing goals and vision.


Follow Ben Henderson Twitter @BenHenderson and MusclePharm @MusclePharm.


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