For two weekends a year, they capture the attention of the 12-35 year old demographic. Extreme sport athletes compete in the summer and winter X Games every year, broadcasted by ESPN and ABC. These are the trendsetters and tastemakers, the athletes that all kids want to be like.
Aligning your brand with extreme sports athletes does more than just say that your brand is cool. It says that your brand allows fans’ favorite athletes to be able to concentrate on creating the next brain-spinning trick that will be replayed millions of times on TV and the internet. Do you want your brand to be there when history happens?
Sponsorship opportunities with X Games athletes include:-Logo placement on athletes helmet & other equipment
-Athlete can wear your logo or apparel throughout the weekend when not competing
-Use of athletes image & likeness on your website, promotional materials, television commercials
-Exclusive web entertainment content produced for your website
-Title sponsorship of X Games parties & events throughout the weekend
Sponsoring an extreme sport athlete can give your brand the following unparalelled exposure:
-Dedicated world-wide coverage on ESPN and national broadcast coverage on ABC
-Event pictures, distributed to thousands of world-wide media outlets
-Cross-over appeal to most coveted demographic
-Movies and DVD’s produced featuring coverage of your sponsored athlete